The Doctor is In™ to work with your organisation to succeed on LinkedIn™

Available in person or virtually to help you engage, attract and retain customers using LinkedIn as an effective marketing tool...

All with a unique 100% 1,000 day satisfaction guarantee.

Doctor Linkedin David Petherick

Let’s clear one thing up: your LinkedIn profile isn’t a résumé—it’s your online reputation. In today’s sales climate, it can make the difference between prospects responding and passing you over.

Since 49% of buyers research sales reps on LinkedIn and 50% avoid reps with incomplete profiles, making a strong first impression has never been so important. - Source: LinkedIn Sales and Marketing Solutions EMEA Blog

Your LinkedIn Profile can be your first and only chance to make a good impression online.

It's often the first thing to be found when a prospective customer, client or employer Googles your name, or that of your company.

So you want your profile, company page and showcase pages (if you don't know what these are, I advise you to take a good look at these) to work as hard as you do.

  • Where? Anywhere in the world, by phone, zoom or skype, or in person.
  • When? You set the appointment time
  • How much? All services are based on an hourly rate of £110
  • How to Pay? Use any debit or credit card securely, or use PayPal
  • All services come with a 100%, 1,000 day money back satisfaction guarantee

Show me the money: I'll help you to transform your use of LinkedIn to benefit your bottom line.

I help you to create a high functioning, goal-focused LinkedIn® profiles that brand you and your organisation effectively - and you get the individual services of the man the BBC called the world's first Digital Biographer - David Petherick. No executive assistants, junior writers or account managers.

Some typical assignments:

  1. Customer Facing Team Training and Profile Alignment
  2. Senior Management Engagement Handbooks
  3. Showcase Pages for SEO and Segmented Marketing
  4. Company Page Makeover and Sponsored Content Strategy
  5. #Hashtag Definition and Use Guidelines
  6. Doctor's Daily Diet: Swipelists and Engagement Guides
  7. LinkedIn Advertising Campaigns, Targeting Methodology and Strategy

You get my wisdom, expertise and insight working directly for you, one-to-one, focused on your organisation's aims, issues and strategy.

I ensure that it's much easier for the right people to find you online at LinkedIn®, and to like what they see. This translates into more profile views, more connections and more business.

The BBC first recognised my talents as what they termed a Digital Biographer back in 2007. I've improved a lot of LinkedIn® profiles since then.

Although I'm based in Scotland's capital city of Edinburgh, I've worked with clients in every continent of the world improving their LinkedIn results for over 12 years. I've also built and run a few businesses in my time, so I bring a wealth of hard-won business experience to bear.

Book your free initial discussion now...

Talk is cheap. So let's talk.

Do you have any questions?

  • Not sure what will suit your needs?
  • Want more detail or have a specific aspect you want to dicsucc?
  • Do you want to see some example work?
  • Just have a simple question about LinkedIn you need an answer for?

Make an appointment for a FREE ten-minute call with Doctor LinkedIn, David Petherick, by phone, zoom or skype...

Patients and Cures

Pat Phelan 

"David has helped me and a number of friends. There's no one better to make you visible, legible and credible on LinkedIn. I've recommended David consistently, and everyone who has used his services as a result has been bloody delighted with the results. Recommended. Highly." 

Marc Dhalluin

“Since David made over my profile, not only have I been noticed more, but I have been commended on its appropriateness. Most of all, David is human; and he cares about getting it right. I have rarely felt so good giving a recommendation as I have for David. Oh, and be ready for the additional advice he throws in.” 

Paul F Cockburn

“David’s friendly, assured advice provided a much-needed kick-start to making my LinkedIn profile work harder for my business. Very pleased by how much we covered in such a brief time; it’s an investment I’m definitely glad I made.” 

Lynne Everatt

"David Petherick helped me significantly improve my LinkedIn profile in a way that translated profile views into connections and new business. Everyone in LinkedIn could benefit from an objective assessment of their profile, particularly one as expert as David’s. I strongly encourage you to sign up for one of David’s profile enhancement options without delay!"

Rob Hook

"LinkedIn is a powerful tool to build reputations and enhance your brand. It becomes even more powerful if you have a profile that delivers the messages that you want to the right audience. I was fortunate to employ David Petherick to create my profile and am now confident that anyone who reads my profile will understand who I am and the value I create. David has that rare ability to see & hear then translate these in to the written word with power & dynamism. My profile now sums me up perfectly!"

Norma Corlette

"David has an excellent way with words and a good understanding of how to communicate in the virtual world which makes sense to the reader and gets results . Nothing is too much for David and I would highly recommend him."

Andy Lopata

"Being interviewed for The Sunday Times is a fantastic opportunity for anyone. When I was interviewed, an excellent article was published but unfortunately my name was misspelt. That could have caused problems with people not being able to find me on search engines if they wanted to find out more about me.

Having sent David a text to let him know that the article was there, he called me within an hour and offered to do what he could to rectify the situation with my name. Within another hour any search under the misspelt name on Google would meet David’s blogs at positions 1 and 2, leading them to my site. David proved himself to be a fantastic, generous networker by offering his services and acting so quickly, and on a Sunday. Not only that, he also showed that he is a true master of his craft. Connect with him, you’d be daft not to."

Leon Benjamin

"My interactions with David are in his capacity as a Digital Biographer. Some one who brings people’s profiles to life and expertly brings them to other people’s attention. In the world of social networks humanity now finds itself in, some people say these skills are amongst the most precious in the modern world. I happen to agree."

Robert Greig

"David is a first class individual who does exactly what it says on the tin. A master wordsmith who can also understand all of the HTML codes- better than any geek.

David does an excellent job as a Digital Biographer and I have been most impressed when I have heard him give addresses on the subject. He is extremely knowlegeable in his area of expertise and can mesmerise an audience with his captivating wit and oratory. David knows his subject, but can explain the complexities to a layman in a way that is both enlightening and entertaining."

Erich Nielsen

"If you want to make a digital footprint leveraging your presence, you would consider using David’s services. I am.

Besides being a creative writer, David has a background that make it possible for him to understand his client (whether the client is an actual person or a corporation) as well as using his empathy to pin-point what you actually want to say and helps you say it."

Christian Abbas

“It's safe to say that David has a very strong grasp of personal branding. He was very quick to respond when I asked for his guidance with improving my LinkedIn profile, and I already feel more confident about my ability to acquire new contacts and generate new leads. Thanks a million!” 

Beth Barrat

“David kindly assisted me with his knowledge and finely tuned mastery of the world of LinkedIn and personal branding. With a wide reaching knowledge base, David's advice is insightful and relevant. I would highly recommend David for his work and expertise.” 

 Yulia Tsybysheva

“David has a clear understanding of how professional social networking and LinkedIn work and can provide practical and valuable advice in the space of a short consultation.”

Don't just take my word for it...

See my verified endorsements on my LinkedIn Profile

What's behind the 100% 1,000-day money-back guarantee?

Easy: I put your money where my mouth is...

Nobody likes to take risks in business. So I back my services with a simple guarantee of quality. In the unlikely event that you don't feel my services were worth the investment, just document this in an email, revert to your old profile, company page, or way of working, and I'll give you your money back. All of it.

This guarantee is valid for a thousand days and nights - around three years - which is plenty of time to see whether it was worthwhile investing in my services.

I have been providing this guarantee on my services since 2007. Since then, only three people have ever asked for their money back.