Free Doctor LinkedIn™ Surgery for Scottish EDGE Finalists
Instructions for #EDGE11 and #EDGE12 Finalists
You're busy. So, briefly:
- LinkedIn™ can act as a precision tool to help you grow your business, your supply, support and sales network, and your reputation.
- Or it can be a big waste of time.
- The task here is to make it the former for you, and give you the support, knowledge and tools to make your LinkedIn Presence improve your business health, and give you, yes, an edge. It's free, and it's confidential from an Official Supporting Partner of Scottish EDGE.
Google your name, and it's very likely the first thing you'll see is your LinkedIn profile. Yet LinkedIn members only spend on average 17 minutes a month using the platform, underscoring its under-realised potential. Its acquisition by Microsoft in 2016 with an investment of $26 billion shows that the game has changed. Soon, your LinkedIn profile will be visible when your connections open an email from you.
- Over 58% of the UK working population has a profile on LinkedIn -over 23 million individuals. Globally, the figure is over 530 million.
Being visible, legible and credible on this global online business network can no longer be an afterthought, but instead should be a critical part of any growing business' digital strategy. That's where I come in.
Six simple steps to improve your LinkedIn™ Health
- Fill out the brief form here to help the Doctor make an assessment. Takes no more than 10-12 minutes.
- You'll then be invited to book an hour's appointment with Doctor LinkedIn David Petherick, at a time to suit you - skype or phone. David also does evening and weekend calls. His diary robot will find a time that suits both your and David's diary.
- Doctor David will spend an hour with you to examine your LinkedIn™ presence, and give you specific advice on your own profile, that of any colleagues, and on setting up or improving a company page, as well as looking at how your particular enterprise can exploit LinkedIn™ as a platform.
- The Doctor will then write you a 'prescription' - a concise action plan for you to implement, with suggested edits for your profile or company page.
- One you've taken your medicine, you can then book a free 30 minute follow up appointment to get feedback, tips and further focused advice.
- You also have unlimited access to the acclaimed '30 Linkedin Tips in 30 Days' specially formulated for Scottish EDGE Entrepreneurs.
So let's get started...
1. Doctor's Assessment Online
- It's easy to get started and takes around 10 minutes. Click here to carry out your assessment - just follow the instructions. Once you have completed this, it will conclude with a direct link to (2) below to make an appointment to talk for around an hour.
Who is this Quack Doctor LinkedIn?
Doctor LinkedIn™ David Petherick has helped entrepreneurs leverage LinkedIn™ effectively since 2006, and he's worked with hundreds of 'patients' over the years.
- David tells stories that compel. He co-founded NewsBase in 1995. Creating web sites from 1996, Blogging from 2003, Tweeting from 2007. He was the UK Editor helping to create The Next Web blog in 2008/9, and was named by the BBC as the world's first Digital Biographer. He does digital, loves digital, and does it well.
- David has spoken at several conferences internationally on online networking and social selling, and contributed to 2 books on social media. Featured on BBC, TechCrunch, Herald, Scotsman, LinkedIn® Official Blog, MarketingLand, CyberAlert, B2BMarketing and more.
- David has also started a few businesses in his time (both successes and failures), so he knows exactly what it's like to be in your shoes as an Entrepreneur.
Now, he's giving back to the entrepreneurial community in Scotland by offering you, as an EDGE finalist, a LinkedIn™ 'Personal Surgery', worth £349, free of charge.
It's 100% confidential, with no catch, no prescription charges, and hopefully without the need for any major surgery.
Patients and Cures
"David has helped me and a number of friends. There's no one better to make you visible, legible and credible on LinkedIn. I've recommended David consistently, and everyone who has used his services as a result has been bloody delighted with the results. Recommended. Highly."
“Since David made over my profile, not only have I been noticed more, but I have been commended on its appropriateness. Most of all, David is human; and he cares about getting it right. I have rarely felt so good giving a recommendation as I have for David. Oh, and be ready for the additional advice he throws in.”
“David’s friendly, assured advice provided a much-needed kick-start to making my LinkedIn profile work harder for my business. Very pleased by how much we covered in such a brief time; it’s an investment I’m definitely glad I made.”
"David Petherick helped me significantly improve my LinkedIn profile in a way that translated profile views into connections and new business. Everyone in LinkedIn could benefit from an objective assessment of their profile, particularly one as expert as David’s. I strongly encourage you to sign up for one of David’s profile enhancement options without delay!"
"LinkedIn is a powerful tool to build reputations and enhance your brand. It becomes even more powerful if you have a profile that delivers the messages that you want to the right audience. I was fortunate to employ David Petherick to create my profile and am now confident that anyone who reads my profile will understand who I am and the value I create. David has that rare ability to see & hear then translate these in to the written word with power & dynamism. My profile now sums me up perfectly!"
"David has an excellent way with words and a good understanding of how to communicate in the virtual world which makes sense to the reader and gets results . Nothing is too much for David and I would highly recommend him."
"Being interviewed for The Sunday Times is a fantastic opportunity for anyone. When I was interviewed, an excellent article was published but unfortunately my name was misspelt. That could have caused problems with people not being able to find me on search engines if they wanted to find out more about me.
Having sent David a text to let him know that the article was there, he called me within an hour and offered to do what he could to rectify the situation with my name. Within another hour any search under the misspelt name on Google would meet David’s blogs at positions 1 and 2, leading them to my site. David proved himself to be a fantastic, generous networker by offering his services and acting so quickly, and on a Sunday. Not only that, he also showed that he is a true master of his craft. Connect with him, you’d be daft not to."
"My interactions with David are in his capacity as a Digital Biographer. Some one who brings people’s profiles to life and expertly brings them to other people’s attention. In the world of social networks humanity now finds itself in, some people say these skills are amongst the most precious in the modern world. I happen to agree."
"David is a first class individual who does exactly what it says on the tin. A master wordsmith who can also understand all of the HTML codes- better than any geek.
David does an excellent job as a Digital Biographer and I have been most impressed when I have heard him give addresses on the subject. He is extremely knowlegeable in his area of expertise and can mesmerise an audience with his captivating wit and oratory. David knows his subject, but can explain the complexities to a layman in a way that is both enlightening and entertaining."
"If you want to make a digital footprint leveraging your presence, you would consider using David’s services. I am.
Besides being a creative writer, David has a background that make it possible for him to understand his client (whether the client is an actual person or a corporation) as well as using his empathy to pin-point what you actually want to say and helps you say it."
“It's safe to say that David has a very strong grasp of personal branding. He was very quick to respond when I asked for his guidance with improving my LinkedIn profile, and I already feel more confident about my ability to acquire new contacts and generate new leads. Thanks a million!”
“David kindly assisted me with his knowledge and finely tuned mastery of the world of LinkedIn and personal branding. With a wide reaching knowledge base, David's advice is insightful and relevant. I would highly recommend David for his work and expertise.”
“David has a clear understanding of how professional social networking and LinkedIn work and can provide practical and valuable advice in the space of a short consultation.”