Posts by David Petherick

30 LinkedIn Tips: #27/30 – Proof read

#27 - 30 Tips in 30 Days

30 short, useful, actionable LinkedIn tips in 30 days from David Petherick. #30by30 #DoctorLinkedIn #27/30: Proof read. Check your work before you publish. How many times have you seen trrible spalling erors or grammir mistaken that spoil an otherwise good profile or post? Too often, is the answer. And it makes the author look careless or ignorant. Don’t be that person. There are…

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30 LinkedIn Tips: #26/30 – Use the past tense

#26 - 30 Tips in 30 Days

30 short, useful, actionable LinkedIn tips in 30 days from David Petherick. #30by30 #DoctorLinkedIn #26/30: Use the past tense. Your previous experience is not your current experience. In 1995 I co-founded NewsBase, born out of another parent company, Russian Communications, which I founded with three partners in 1993. 22 years later, NewsBase is a major source of business…

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30 LinkedIn Tips: #25/30 – Join Groups

#25 - 30 Tips in 30 Days

30 short, useful, actionable LinkedIn tips in 30 days from David Petherick. #30by30 #DoctorLinkedIn #25/30: Join Groups. Learn, share, network and show what your interests are. Did you know you can join up to 100 different Groups on LinkedIn? Groups are useful sources of information, new opportunities for business or employment, or for focused expertise. Being a member…

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30 LinkedIn Tips: #24/30 – Show me the benefits

#24 - 30 Tips in 30 Days

30 short, useful, actionable LinkedIn tips in 30 days from David Petherick. #30by30 #DoctorLinkedIn #24/30: Show me the benefits. What’s in it for me to do business with you? Don’t say that you offer a special service to small to medium enterprises and individuals. Tell me “I can save you 22.6% on your shoe polish costs, and make…

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30 LinkedIn Tips: #23/30 – Share your Profile

#23 - 30 Tips in 30 Days

30 short, useful, actionable LinkedIn tips in 30 days from David Petherick. #30by30 #DoctorLinkedIn #23/30: Share your profile. Get it out there. How many emails did you send yesterday? Write that number down. So that makes how many this week? This month? So, in a year, it’s probably quite a large number. And how many times do those…

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30 LinkedIn Tips: #22/30 – Add Media

#20 - 30 Tips in 30 Days

30 short, useful, actionable LinkedIn tips in 30 days from David Petherick. #30by30 #DoctorLinkedIn #22/30: Add media. Don’t be monochrome and text only. You probably are familiar with the phrase ‘a picture paints a thousand words’. So I recommend you add pictures, slides, video, and documents to your profile, especially to your summary. Because media helps to tell…

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30 LinkedIn Tips: #21/30 – Who’s Who?

#20 - 30 Tips in 30 Days

30 short, useful, actionable LinkedIn tips in 30 days from David Petherick. #30by30 #DoctorLinkedIn #21/30: Who’s who? Use the name people know you by. Hi, I’m David Petherick. Not Dave Petherick. Only one person calls me Dave (I’m still not sure why). Everyone else knows me as David. So that’s the name on my LinkedIn profile. You…

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30 LinkedIn Tips: #20/30 – Don’t get hacked

#20 - 30 Tips in 30 Days

30 short, useful, actionable LinkedIn tips in 30 days from David Petherick. #30by30 #DoctorLinkedIn #20/30: Don’t get hacked. Use two-step authentication. Your LinkedIn profile is no good to you if someone else gets access to it with malicious intent. So here’s a simple step-by-step guide to how to use LinkedIn’s own security tools and simple two-step…

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30 LinkedIn Tips: #19/30 – All-Star is not enough

#19 - 30 Tips in 30 Days

30 short, useful, actionable LinkedIn tips in 30 days from David Petherick. #30by30 #DoctorLinkedIn #19/30: All-Star’s not enough. Why you need your profile to be more than an All-Star experience. Nobody likes being nagged. But LinkedIn does keep nagging you to add more to your profile. A bit of education there. A past job there. Publications. Volunteer Experience. And the…

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30 LinkedIn Tips: #18/30 – Add all your email addresses

#18 - 30 Tips in 30 Days

30 short, useful, actionable LinkedIn tips in 30 days from David Petherick. #30by30 #DoctorLinkedIn #18/30: Add all your email addresses This might seem very mundane, and not really a great way to improve your profile on LinkedIn. But you’d be wrong there. When a new member joins LinkedIn, or someone is looking to grow their LinkedIn network, one…

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