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About Doctor LinkedIn™ David Petherick

Old Dog, always learning
new tricks...

David Petherick is Doctor LinkedIn™

22 years old with 33 years of experience. Co-founded Russian Communications in 1993, NewsBase in 1995, was the world’s first Digital Biographer in 2007, and first UK editor for The Next Web in 2009 (Acquired by the FT in 2019).

I have been online since 1989, creating web sites since 1996, blogging since 2003 and tweeting since 2007.

► Speaker & Author

Spoken at several conferences internationally on social selling & digital marketing. Contributed to 2 books on social media. Featured on BBC, TechCrunch, Herald, Scotsman, LinkedIn® Official Blog, MarketingLand, CyberAlert, B2BMarketing & more.

► Trainer

I've delivered Doctor LinkedIn® Presentations or 'LinkedIn Advice Surgeries' at presentations & at conferences from Moscow to Paris. I deliver custom LinkedIn-focused and social selling training to your company or conference audiences.

► Personal Details

I work & think globally. Based in Edinburgh, Scotland, I speak native English and Scots, good Russian and fair Spanish, and a few words of Catalan, French, and Portuguese.

Married to my Russian wife Roza since 1992, with a teenage daughter at University. I enjoy writing (and do regular theatre and arts reviews), and also love travel, wine, and whisky. I like to cook for friends to enjoy. Myers-Briggs: ENFJ

My pricing is in Euros as I am a Scotsman first, and a European second. You can actually pay for my services in almost any currency you want - just ask me for your preferred currency option.


These days, I am focused on rewriting LinkedIn Profiles for a living. My aim is to make you visible, legible and credible through your profile and approach to using LinkedIn.

  • My innovative One to One Surgeries in Edinburgh offer the opportunity to get a quick consultation with an instant prescription to solve your problems.
  • My Online Virtual Surgeries are performed via Phone or Skype, so you can benefit from the best Scottish medical advice anywhere in the world.
  • The Flying Doctor service offers Professional LinkedIn Profile Services at events and conferences globally.

All my work is underwritten by a 100%, 1,000 day money back satisfaction guarantee. If you're not happy, even three years later, I'll refund your investment in my work.



Let's have a chat in confidence about how I might help you.

Ten minutes of my time is free. Click here to book a free chat.

Follow the Doctor LinkedIn Company page:

Listen to Ten Top Tips for a better LinkedIn Profile: Tip 1: - Forget your CV or Resume. [2m54s]

Listen to all Ten Top Tips on LinkedIn

24 Stories Conference, Cork, Ireland, March 2019
Doctor LinkedIn

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