"There's no one better to make you visible, legible and credible on LinkedIn. I've recommended David consistently, and everyone who has used his services as a result has been bloody delighted with the results. Recommended. Highly." - Pat Phelan

Doctor LinkedIn David PetherickAbout Doctor LinkedIn® David Petherick

Old dog always learning new tricks...

I co-founded Russian Communications in 1993, NewsBase in 1995, was the world’s first Digital Biographer in 2007, and was first UK editor for The Next Web in 2009.

I have been online since 1989, creating web sites since 1996, blogging since 2003 and tweeting since 2007.


Spoken at several conferences internationally on social selling & digital marketing. Contributed to 2 books on social media. Featured on BBC, TechCrunch, Herald, Scotsman, LinkedIn® Official Blog, MarketingLand, CyberAlert, B2BMarketing & more.


Custom LinkedIn-focused or specific social selling training to your company or conference audiences. I've delivered Doctor LinkedIn® Presentations or 'LinkedIn Advice Surgeries' at presentations & at conferences from Moscow to Paris.


I work & think globally. Based in Edinburgh, Scotland, I speak native English and Scots, good Russian and fair Spanish, and a few words of Catalan, French, and Portuguese. Married to my Russian wife Roza since 1992, with a teenage daughter at University. I enjoy writing (and do regular theatre and arts reviews), and also love travel, wine, and whisky. I like to cook for friends to enjoy. Myers-Briggs: ENFJ

All my pricing is in Euros as I am a Scotsman first, and a European second. You can actually pay for my services in almost any currency you want - just ask me for a currency option.


These days, I am focused on rewriting Linkedin Profiles for a living. My aim is to make you visible, legible and credible through your profile and approach to using LinkedIn.

  • My innovative One to One Surgeries in Edinburgh offer the opportunity to get a quick consultation with an instant prescription to solve your problems.
  • My Online Virtual Surgeries are performed via Phone or Skype, so you can benefit from the best Scottish medical advice anywhere in the world.
  • The Flying Doctor service offers Professional LinkedIn Profile Services at events and conferences globally.

All my work is underwritten by a 100%, 1,000 day money back satisfaction guarantee. If you're not happy, even three years later, I'll refund your investment in my work.


Let's have a chat in confidence about how I might help you. Ten minutes of my time is free. Click here to book a free chat.

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Listen to Ten Top Tips for a better LinkedIn Profile: Tip 1: - Forget your CV or Resume. [2m54s]

Listen to all Ten Top Tips on LinkedIn

24 Stories Conference, Cork, Ireland, March 2019