About David Petherick

Doctor LinkedIn: David Petherick

Doctor LinkedIn: David Petherick

Oh, the bit where I have to talk about myself.

I co-founded NewsBase in 1995, was the world’s first Digital Biographer in 2007, and was first UK editor for The Next Web in 2009.

I have been online since 1989, creating web sites since 1996, blogging since 2003 and tweeting since 2007.


Spoken at several conferences internationally on social selling & digital marketing. Contributed to 2 books on social media. Featured on BBC, TechCrunch, Herald, Scotsman, LinkedIn® Official Blog, MarketingLand, CyberAlert, B2BMarketing & more.


Custom LinkedIn-focused or specific social selling training to your company or conference audiences. I've delivered Doctor LinkedIn® Surgeries or 'LinkedIn Advice Bars' at presentations & at conferences from Moscow to Paris.


Work & think globally. Based in Edinburgh, Scotland, I speak Russian & Spanish and am learning Catalan. Married to a Russian since 1992, with a teenage daughter. I enjoy writing, travel, wine, and whisky. I like to cook for friends to enjoy. Myers-Briggs: ENFJ

These days, I am focused on rewriting Linkedin Profiles for a living. My aim is to make you visible, legible and credible through your profile and approach to using LinkedIn.

  • My innovative Saturday and Wednesday Surgeries in Edinburgh offer the opportunity to get a quick consultation with an instant prescription to solve your problems.
  • My Online Virtual Surgeries are performed via Phone or Skype, so you can benefit from the best Scottish medical advice anywhere in the world.
  • The Flying Doctor service offers Professional LinkedIn Profile Services at events and conferences globally.

All work is underwritten by a 100%, 1,000 day money back satisfaction guarantee.


Let's have a discussion about how I might help you. Click here to book a service or a free chat.