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In-person one-to-one consultations to help with LinkedIn™ Problems, or Remote Surgery anywhere, anytime...

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Suffering from LinkedIn™ problems?
Ask the Doctor for a cure...

Doctor LinkedIn David PetherickSo you're on LinkedIn™ , but you're suffering from problematic symptoms such as these:

  • Lack of profile visitors
  • Connection disfunction
  • Company page failure
  • Invisibility syndrome

Make a FREE appointment to discuss your LinkedIn™ problems today with Doctor LinkedIn™ David Petherick by phone or skype, or arrange a face to face consultation.

  • You may be the best sales person in the world.
  • You may be the best negotiator in the world.
  • You may be the biggest ace at just that special thing that only you can do.

But you can't sell yourself, because you can't be objective about yourself.

I can. And I am. And I will sell you.

I will make you visible, legible and credible.

I rewrite, refocus and reframe LinkedIn™ profiles for a living. Period.

Most symptoms can be treated quickly and successfully at the first consultation, without the need for major surgery. However, expert non-invasive surgery is available if required, whether it's a Full Profile Bypass™, treatment for Summaryitis, or even overcoming Nextjob Freeze.

I have been correcting LinkedIn™ disorders since 2006, and have successfully treated hundreds of patients. My full medical profile is available at https://uk.linkedin.com/in/davidpetherick

  1. Arrange a free, confidential phone or skype consultation now
  2. Book surgery in Edinburgh Saturdays from 10am-2pm or Wednesdays from 6:30pm-9pm
  3. Alternatively, order a one-hour phone or skype consultation Anytime, Anywhere.

Patients and Cures

Marc Dhalluin

“Since David made over my profile, not only have I been noticed more, but I have been commended on its appropriateness. Most of all, David is human; and he cares about getting it right. I have rarely felt so good giving a recommendation as I have for David. Oh, and be ready for the additional advice he throws in.” 

Paul F Cockburn

“David’s friendly, assured advice provided a much-needed kick-start to making my LinkedIn profile work harder for my business. Very pleased by how much we covered in such a brief time; it’s an investment I’m definitely glad I made.” 

Lynne Everatt

"David Petherick helped me significantly improve my LinkedIn profile in a way that translated profile views into connections and new business. Everyone in LinkedIn could benefit from an objective assessment of their profile, particularly one as expert as David’s. I strongly encourage you to sign up for one of David’s profile enhancement options without delay!"

Rob Hook

"LinkedIn is a powerful tool to build reputations and enhance your brand. It becomes even more powerful if you have a profile that delivers the messages that you want to the right audience. I was fortunate to employ David Petherick to create my profile and am now confident that anyone who reads my profile will understand who I am and the value I create. David has that rare ability to see & hear then translate these in to the written word with power & dynamism. My profile now sums me up perfectly!"

Norma Corlette

"David has an excellent way with words and a good understanding of how to communicate in the virtual world which makes sense to the reader and gets results . Nothing is too much for David and I would highly recommend him."

Andy Lopata

"Being interviewed for The Sunday Times is a fantastic opportunity for anyone. When I was interviewed, an excellent article was published but unfortunately my name was misspelt. That could have caused problems with people not being able to find me on search engines if they wanted to find out more about me.

Having sent David a text to let him know that the article was there, he called me within an hour and offered to do what he could to rectify the situation with my name. Within another hour any search under the misspelt name on Google would meet David’s blogs at positions 1 and 2, leading them to my site. David proved himself to be a fantastic, generous networker by offering his services and acting so quickly, and on a Sunday. Not only that, he also showed that he is a true master of his craft. Connect with him, you’d be daft not to."

Leon Benjamin

"My interactions with David are in his capacity as a Digital Biographer. Some one who brings people’s profiles to life and expertly brings them to other people’s attention. In the world of social networks humanity now finds itself in, some people say these skills are amongst the most precious in the modern world. I happen to agree."

Robert Greig

"David is a first class individual who does exactly what it says on the tin. A master wordsmith who can also understand all of the HTML codes- better than any geek.

David does an excellent job as a Digital Biographer and I have been most impressed when I have heard him give addresses on the subject. He is extremely knowlegeable in his area of expertise and can mesmerise an audience with his captivating wit and oratory. David knows his subject, but can explain the complexities to a layman in a way that is both enlightening and entertaining."

Erich Nielsen

"If you want to make a digital footprint leveraging your presence, you would consider using David’s services. I am.

Besides being a creative writer, David has a background that make it possible for him to understand his client (whether the client is an actual person or a corporation) as well as using his empathy to pin-point what you actually want to say and helps you say it."

Christian Abbas

“It's safe to say that David has a very strong grasp of personal branding. He was very quick to respond when I asked for his guidance with improving my LinkedIn profile, and I already feel more confident about my ability to acquire new contacts and generate new leads. Thanks a million!” 

Beth Barrat

“David kindly assisted me with his knowledge and finely tuned mastery of the world of LinkedIn and personal branding. With a wide reaching knowledge base, David's advice is insightful and relevant. I would highly recommend David for his work and expertise.” 

 Yulia Tsybysheva

“David has a clear understanding of how professional social networking and LinkedIn work and can provide practical and valuable advice in the space of a short consultation.”

Doctor LinkedIn™ provides free surgery for Scottish EDGE Finalists

By David Petherick | September 26, 2017

  Doctor LinkedIn is pleased to announce that it is now an official Supporting Partner for Scottish EDGE, the UK’s biggest entrepreneurial funding competition. All Scottish EDGE finalists will now have access to an in-depth one-to-one Doctor’s Surgery and follow-up Prescription to improve their online presence on LinkedIn, covering their key personnel’s personal profiles, their…

>> Read Article...

30 LinkedIn Tips: #18/30 – Add all your email addresses

By David Petherick | October 18, 2017

30 short, useful, actionable LinkedIn tips in 30 days from David Petherick. #30by30 #DoctorLinkedIn #18/30: Add all your email addresses This might seem very mundane, and not really a great way to improve your profile on LinkedIn. But you’d be wrong there. When a new member joins LinkedIn, or someone is looking to grow their LinkedIn network, one…

>> Read Article...

30 LinkedIn Tips: #19/30 – All-Star is not enough

By David Petherick | October 19, 2017

30 short, useful, actionable LinkedIn tips in 30 days from David Petherick. #30by30 #DoctorLinkedIn #19/30: All-Star’s not enough. Why you need your profile to be more than an All-Star experience. Nobody likes being nagged. But LinkedIn does keep nagging you to add more to your profile. A bit of education there. A past job there. Publications. Volunteer Experience. And the…

>> Read Article...

30 LinkedIn Tips: #20/30 – Don’t get hacked

By David Petherick | October 20, 2017

30 short, useful, actionable LinkedIn tips in 30 days from David Petherick. #30by30 #DoctorLinkedIn #20/30: Don’t get hacked. Use two-step authentication. Your LinkedIn profile is no good to you if someone else gets access to it with malicious intent. So here’s a simple step-by-step guide to how to use LinkedIn’s own security tools and simple two-step…

>> Read Article...

30 LinkedIn Tips: #21/30 – Who’s Who?

By David Petherick | October 21, 2017

30 short, useful, actionable LinkedIn tips in 30 days from David Petherick. #30by30 #DoctorLinkedIn #21/30: Who’s who? Use the name people know you by. Hi, I’m David Petherick. Not Dave Petherick. Only one person calls me Dave (I’m still not sure why). Everyone else knows me as David. So that’s the name on my LinkedIn profile. You…

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30 LinkedIn Tips: #22/30 – Add Media

By David Petherick | October 22, 2017

30 short, useful, actionable LinkedIn tips in 30 days from David Petherick. #30by30 #DoctorLinkedIn #22/30: Add media. Don’t be monochrome and text only. You probably are familiar with the phrase ‘a picture paints a thousand words‘. So I recommend you add pictures, slides, video, and documents to your profile, especially to your summary. Because media helps to tell…

>> Read Article...

30 LinkedIn Tips: #23/30 – Share your Profile

By David Petherick | October 23, 2017

30 short, useful, actionable LinkedIn tips in 30 days from David Petherick. #30by30 #DoctorLinkedIn #23/30: Share your profile. Get it out there. How many emails did you send yesterday? Write that number down. So that makes how many this week? This month? So, in a year, it’s probably quite a large number. And how many times do those…

>> Read Article...

30 LinkedIn Tips: #24/30 – Show me the benefits

By David Petherick | October 24, 2017

30 short, useful, actionable LinkedIn tips in 30 days from David Petherick. #30by30 #DoctorLinkedIn #24/30: Show me the benefits. What’s in it for me to do business with you? Don’t say that you offer a special service to small to medium enterprises and individuals. Tell me “I can save you 22.6% on your shoe polish costs, and make…

>> Read Article...

30 LinkedIn Tips: #25/30 – Join Groups

By David Petherick | October 25, 2017

30 short, useful, actionable LinkedIn tips in 30 days from David Petherick. #30by30 #DoctorLinkedIn #25/30: Join Groups. Learn, share, network and show what your interests are. Did you know you can join up to 100 different Groups on LinkedIn? Groups are useful sources of information, new opportunities for business or employment, or for focused expertise. Being a member…

>> Read Article...

30 LinkedIn Tips: #26/30 – Use the past tense

By David Petherick | October 26, 2017

30 short, useful, actionable LinkedIn tips in 30 days from David Petherick. #30by30 #DoctorLinkedIn #26/30: Use the past tense. Your previous experience is not your current experience. In 1995 I co-founded NewsBase, born out of another parent company, Russian Communications, which I founded with three partners in 1993. 22 years later, NewsBase is a major source of business…

>> Read Article...

30 LinkedIn Tips: #27/30 – Proof read

By David Petherick | October 27, 2017

30 short, useful, actionable LinkedIn tips in 30 days from David Petherick. #30by30 #DoctorLinkedIn #27/30: Proof read. Check your work before you publish. How many times have you seen trrible spalling erors or grammir mistaken that spoil an otherwise good profile or post? Too often, is the answer. And it makes the author look careless or ignorant. Don’t be that person. There are…

>> Read Article...

30 LinkedIn Tips: #28/30 – Be brief

By David Petherick | October 28, 2017

30 short, useful, actionable LinkedIn tips in 30 days from David Petherick. #30by30 #DoctorLinkedIn   #28/30: Be brief. Life is short. Say what’s needed on your LinkedIn Profile, then stop. That’s it.

>> Read Article...

30 LinkedIn Tips: #29/30 – No notifications

By David Petherick | October 29, 2017

30 short, useful, actionable LinkedIn tips in 30 days from David Petherick. #30by30 #DoctorLinkedIn #29/30: Switch your notifications off when you update your profile. When you are editing or updating your profile, you don’t need to broadcast this to everyone in your network. It’s annoying. Especially when the message that goes out is that you have a new position…

>> Read Article...

30 LinkedIn Tips: #30/30 – Never stop updating

By David Petherick | October 30, 2017

30 short, useful, actionable LinkedIn tips in 30 days from David Petherick. #30by30 #DoctorLinkedIn #30/30: Never stop updating your profile. You’re a work in progress. I’m not the man I was yesterday. I’ve learned a little more. I’ve reflected a little more. I’ve experienced a little more. I’ve talked to a few more people who have helped me…

>> Read Article...

30 LinkedIn Tips 2018: All rounded up. The best #LinkedIn Tips in a nutshell

By David Petherick | October 31, 2017

In the month of October 2017, I wrote 30 Tips in 30 Days to help improve your LinkedIn Profile. This is a series of the very best short, useful, actionable LinkedIn tips to dramatically improve your LinkedIn Profile. Here, I link to all of the articles in the series for your convenience.   Why not…

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30 LinkedIn Tips: #17/30 – Are you in the right industry?

By David Petherick | October 17, 2017

30 short, useful, actionable LinkedIn tips in 30 days from David Petherick. #30by30 #DoctorLinkedIn #17/30: What industry are you in? That’s right – what industry are you in? It’s not a trick question, but it’s worth thinking about it. Take me, for example. I write LinkedIn Profiles. So am I in the Writing and Editing industry, or am…

>> Read Article...

30 LinkedIn Tips: #16/30 – Write like Hemingway

By David Petherick | October 16, 2017

30 short, useful, actionable LinkedIn tips in 30 days from David Petherick. #30by30 #DoctorLinkedIn #16/30: Write your profile like Hemingway. “He looked down the hill slope again and he thought, I hate to leave it, is all. I hate to leave it very much and I hope I have done some good in it. I have tried…

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30 LinkedIn Tips: #15/30 – Select & Sort your Skills

By David Petherick | October 15, 2017

30 short, useful, actionable LinkedIn tips in 30 days from David Petherick. #30by30 #DoctorLinkedIn #15/30: Choose your skills carefully, and place them in the right order. Take a look at the skills listed on your profile. Then take a look at your job title or headline. Is there a natural match between the two? If not, here are…

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30 LinkedIn Tips: #1/30 – Your Profile Summary

By David Petherick | October 1, 2017

30 short, useful, actionable LinkedIn tips in 30 days from David Petherick. #30by30 #DoctorLinkedIn #1/30: First person, first item: Write a summary. Use your summary to include the essentials The pivotal part of your LinkedIn Profile is the summary. It needs to be there. It may be the only part of your profile visitors read. Don’t omit…

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30 LinkedIn Tips: #2/30 – Own your own name

By David Petherick | October 2, 2017

30 short, useful, actionable LinkedIn tips in 30 days from David Petherick. #30by30 #DoctorLinkedIn #2/30: Personalise your LinkedIn URL. Edit your LinkedIn URL so that your name is yours. Everyone has a unique URL or Unique Resource Locator on LinkedIn. The problem is, the one LinkedIn gives you is completely random, quite unmemorable, and low on search value. For example,…

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30 LinkedIn Tips: #3/30 – Don’t bury the lead

By David Petherick | October 3, 2017

30 short, useful, actionable LinkedIn tips in 30 days from David Petherick. #30by30 #DoctorLinkedIn #3/30: Don’t bury the lead! Use your headline to tell a story. Your headline may be all that people notice on your profile. You have a headline below your name on LinkedIn. The reason it’s called a headline is because it comes at the top, and it’s what…

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30 LinkedIn Tips: #4/30 – Don’t get distracted

By David Petherick | October 4, 2017

30 short, useful, actionable LinkedIn tips in 30 days from Doctor LinkedIn™, David Petherick. #30by30 #DoctorLinkedIn #4/30: Get rid of distractions. Don’t let other people get in your way. When people visit your LinkedIn Profile, you want them to be focusing on you. You don’t want them to be distracted by pictures and links to the profiles of other…

>> Read Article...

30 LinkedIn Tips: #5/30 – Look your best

By David Petherick | October 5, 2017

30 short, useful, actionable LinkedIn tips in 30 days from Doctor LinkedIn™, David Petherick. #30by30 #DoctorLinkedIn #5/30: Look your best: invest in a good profile photo – and find out how to choose the best photo to use on LinkedIn. Don’t make a bad first impression with a poor photo. Images are processed by the human mind thousands of times more…

>> Read Article...

30 LinkedIn Tips: #6/30 – Use a custom header image

By David Petherick | October 6, 2017

30 short, useful, actionable LinkedIn tips in 30 days from David Petherick. #30by30 #DoctorLinkedIn #6/30: Use a custom header background image. You have free real estate at the top of your profile: use it. You have a free piece of advertising real estate at the top of your profile – it’s a header or background image. Many people don’t bother…

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30 LinkedIn Tips: #7/30 – Talk to me

By David Petherick | October 7, 2017

30 short, useful, actionable LinkedIn tips in 30 days from David Petherick. #30by30 #DoctorLinkedIn #7/30: Use sound or video in your profile. It’s good to talk. And good to listen. I am lazy and prone to distraction. My eyes get tired looking at computer screens, and my attention span is shorter than a goldfish. I’ll give your profile only…

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30 LinkedIn Tips: #8/30 – Add a slideshow

By David Petherick | October 8, 2017

30 short, useful, actionable LinkedIn tips in 30 days from David Petherick. #30by30 #DoctorLinkedIn #8/30: Add slides to your profile. Control your own presentations on LinkedIn A good slide deck will make a much more effective, portable and memorable impression than simply reading text on you profile. Most people don’t do this. So if you do, you’ll obviously stand…

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30 LinkedIn Tips: #9/30 – Contact details

By David Petherick | October 9, 2017

30 short, useful, actionable LinkedIn tips in 30 days from David Petherick. #30by30 #DoctorLinkedIn #9/30: Include your contact details in your profile. Do you want to make life easy for people, or difficult? If you want people to call you, show them your phone number. If you want people to email you, show them your email address. If you want people to…

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30 LinkedIn Tips: #10/30 – Reorder current roles

By David Petherick | October 10, 2017

30 short, useful, actionable LinkedIn tips in 30 days from David Petherick. #30by30 #DoctorLinkedIn #10/30: Put your current role sections in the order that suits you. Nothing is set in stone on LinkedIn. You can change and adjust things any time. And that includes the order in which some information appears on your profile. What’s most important to showcase…

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30 LinkedIn Tips: #11/30 – Publish articles on LinkedIn

By David Petherick | October 11, 2017

30 short, useful, actionable LinkedIn tips in 30 days from Doctor LinkedIn™, David Petherick. #30by30 #DoctorLinkedIn #11/30: Publish articles on LinkedIn – show your knowledge and expertise. Publish your ideas and insight on LinkedIn. Your articles don’t have to be long or too detailed. They just have to be useful and informative, so that the reader comes away…

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30 LinkedIn Tips: #12/30 – Power of Recommendations

By David Petherick | October 12, 2017

30 short, useful, actionable LinkedIn tips in 30 days from David Petherick. #30by30 #DoctorLinkedIn #12/30: How to use recommendations effectively. And how to give them and ask for them. What you say on your LinkedIn Profile is biased. You always praise yourself. I can’t really believe your claims, because I simply don’t know you yet. All the same,…

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30 LinkedIn Tips: #13/30 – Be human

By David Petherick | October 13, 2017

30 short, useful, actionable LinkedIn tips in 30 days from David Petherick. #30by30 #DoctorLinkedIn #13/30: Be human in your profile. Tell me about yourself. And talk to me as an individual. I may be interested in the fact that you like scuba diving and cricket. Then again I may not. I may have a lifetime of loathing for Arsenal,…

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30 LinkedIn Tips: #14/30 – Tales of the Unexpected

By David Petherick | October 14, 2017

30 short, useful, actionable LinkedIn tips in 30 days from David Petherick. #30by30 #DoctorLinkedIn #14/30: Be a little unexpected in your profile. Are you the dullest person in the world? Didn’t think so. Do you want to do business with the dullest people on the planet? No. Neither do I. So – add the odd twist, touch of humour, a small diversion…

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