Is your LinkedIn Profile working as hard as you do?
The Doctor is In.
Hello. David Petherick is my name.
I'm the LinkedIn Profile Doctor.
I work with you as a founder, CEO, entrepreneur or job seeker to take away your LinkedIn pain.
I make you visible, legible, and credible.

Book a free Microsurgery
Get expert advice for a LinkedIn profile that gets results with a free 10-minute Zoom call.
You set the agenda and choose the time for the call.
Only available 1 day a week.
- I rewrite, refocus and reframe your LinkedIn Profile
- Since 2006, thousands of patients have relied on me
- 100% 1,000 day satisfaction guarantee
Need to improve your LinkedIn Presence?
Ask the Doctor for a cure...
I am Doctor David Petherick, and I have treated thousands of patients on LinkedIn since 2006.
So. You're on LinkedIn, along with over a billion others globally.
You know its huge potential for finding a new role. For building and nurturing your network. For brand awareness. For visibility. For lead generation.
But there's a problem.
You can’t be objective about yourself.
Most people find it impossible to write about themselves objectively. So you can find it problematic to craft, structure and write your own LinkedIn Profile. And you won't get maximum impact for that very simple reason.
Compounding this, LinkedIn is always developing and changing. New features and ways of working often appear unannounced. You don't know what you don't know. But I do. I first joined LinkedIn in 2005.
I'm watching out for you.
Every day, I live and breathe LinkedIn. I keep on top of all the changes, small and large, that can have an effect for good or bad on your LinkedIn presence. I am your LinkedIn subject matter expert, constantly watching your back for changes that could affect you.
Clients tell me that following LinkedIn surgery, they got 40% higher salary. Or got hired by a better company. Or negotiated better terms. Or that they are now making sought after, valuable new connections. Or they are now generating more leads for their business.
That's the enormous benefit of writing with a journalist's objectivity. I use the most relevant and striking language to talk about you. You really can't. I really can. And I will.
You may be suffering from LinkedIn symptoms such as these...
Lack of profile visitors
Nobody seems to be interested in you.
Connection dysfunction
Those important contacts don't accept your connection requests.
No job offers
You're applying, but you're not getting shortlisted.
Low quality leads
People just don't seem interested.
So why is this happening to you?
You may be the best sales person in the world...
You may be the best negotiator in the world...
You may be the biggest ace
at just that special thing that only you can do...
But the problem is you can't sell yourself.
And why is this?
Because you can't be objective about yourself.
It's just not possible. You have a subjective view.
I can be objective. And I will be.
As a former journalist, I know how to tell stories. And I will tell your story.
I will make you visible, legible and credible.
That's what I do for a living. I rewrite, refocus and reframe LinkedIn Profiles.
100% Satisfaction Guaranteed
All my work has a 100% 1,000 day money back satisfaction guarantee.
Done for you Profile Writing
Transforming your profile is my expertise, whether it involves minor microsurgery or a full bypass.
As featured in the following media...
The LinkedIn 5-a-Day Diet:
1 Page. 5 things. 10 minutes.
Easiest Diet Ever.
Transform your visibility legibility and credibility on LinkedIn using the free, concise, easy to follow 5-a-Day LinkedIn Diet.
This is a one-page PDF you can print and keep handy on your desktop, or add to your digital swipe file.
- "This is great! So many of my clients and colleagues say they just don't have time to use LinkedIn and I suggest they make it a simple part of their routine to get the most out of it." - Stephanie Sides

I rewrite, refocus and reframe LinkedIn profiles for a living
I speak, teach and deliver keynotes and workshops about LinkedIn internationally
I work with you wherever you are in the world by skype, zoom or phone
All my services have a 100% 1,000 day money back satisfaction guarantee
Since 2006, thousands of patients have relied on me to cure their LinkedIn disorders
I will make you visible, legible and credible

Click to book a free 10 minute chat. No sales pitch. Just solid, expert advice.
"David has helped me and a number of friends. There's no one better to make you visible, legible and credible on LinkedIn. I've recommended David consistently, and everyone who has used his services as a result has been bloody delighted with the results. Recommended. Highly."